Some years ago personal development guru Mark Victor Hansen said “Your net-work determines your net-worth.” You’ve probably also heard the saying “It’s not what you know, it’s who you know,” and that’s actually better said “it’s who knows you.”
In the previous issue of Contacts2Clients, I mentioned some online networking sites and how to use them to build your business. It sparked a number of inquires from subscribers of this newsletter, but also from clients and colleagues.
Although I created my LinkedIn profile years ago, I’ve never actually used it until recently. Within about a month my network is now over 1.5 million strong – yes, that’s six figures, baby. And all that from only 60 or so connections.
Mind you, the point is not to have a large number of contacts, but to participate. Be active. If you just put up a profile, but never participate, it’s like having a blog to which you never post.
Some people say you should be active on 25 different networks. I don’t think that’s realistic, unless you delegate the work to a virtual assistant, but you should pick at least 3 that you will visit fairly regularly and make an effort to participate.