Archive for Guerrilla Marketing

New Domain Name Extensions – Are You a .GURU or a .EXPERT? Consider Yourself .COOL, an Entrepreneur With a .VISON and in the .ZONE?

New Generic Top-Level Domains

Or is your business about .PHOTOGRAPHY? Perhaps you’re a .FLORIST? Do you run a daycare .CENTER? The time is now to add a new Generic Top-Level Domain (gTLD) name to your business.

For the longest time in internet marketing, we were limited to a dozen or so non-coutry-specific domain names: .com .net .biz .edu .gov .tv .mobi .info and a few others. Recently the Internet Corporation For Assigned Names and Numbers (ICANN) has approved 131 new domain name extensions!

There are domains now for everyone – if you sell real estate there’s .HOUSE and .RENTALs, for health professionals there are .CLINIC and .CARE, for shutterbugs there are .PHOTOGRAPHY and .CAMERA.

With these new domain extensions you can create more paths to your web site, with a portfolio of keyword-rich domains, which is great for Search Engine Optimization and Search Engine Marketing.

  • .academy
  • .actor
  • .agency
  • .bar
  • .bargains
  • .bid
  • .bike
  • .blue
  • .boutique
  • .build
  • .builders
  • .buzz
  • .cab
  • .camera
  • .camp
  • .cards
  • .careers
  • .catering
  • .center
  • .cleaning
  • .clothing
  • .club
  • .codes
  • .coffee
  • .community
  • .company
  • .computer
  • .condos
  • .construction
  • .consulting
  • .contractors
  • .cooking
  • .cool
  • .country
  • .cruises
  • .dating
  • .diamonds
  • .directory
  • .domains
  • .education
  • .email
  • .enterprises
  • .equipment
  • .estate
  • .events
  • .expert
  • .farm
  • .fish
  • .fishing
  • .flights
  • .florist
  • .futbol
  • .gallery
  • .gift
  • .glass
  • .graphics
  • .guitars
  • .guru
  • .holdings
  • .holiday
  • .horse
  • .house
  • .immobilien
  • .industries
  • .ink
  • .institute
  • .international
  • .kaufen
  • .kim
  • .kitchen
  • .kiwi
  • .land
  • .limo
  • .link
  • .london
  • .luxury
  • .maison
  • .management
  • .marketing
  • .menu
  • .moda
  • .nagoya
  • .ninja
  • .partners
  • .parts
  • .photo
  • .photography
  • .photos
  • .pics
  • .plumbing
  • .productions
  • .properties
  • .pub
  • .recipes
  • .red
  • .rentals
  • .repair
  • .report
  • .rest
  • .reviews
  • .rocks
  • .rodeo
  • .services
  • .sexy
  • .shoes
  • .singles
  • .social
  • .solar
  • .solutions
  • .supplies
  • .supply
  • .support
  • .systems
  • .tattoo
  • .technology
  • .tienda
  • .tips
  • .today
  • .tokyo
  • .tools
  • .trade
  • .training
  • .vacations
  • .viajes
  • .vision
  • .voyage
  • .webcam
  • .wiki
  • .works
  • .xyz
  • .zone

New Domain Name Extensions

Posted in: Domain Name Registration, Guerrilla Marketing, Search Engine Optimisation

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Guerrilla Marketing Ideas: Using Custom Licence Plates + Internet Marketing

custom plates and domainsThis is a low-cost, low-key but high-impact vehicle advertising option, even for people who are averse to having marketing messages splashed all over their vehicles.

Total cost is about $300 ($251.65 for Ontario plates + about $10 for internet domain name + about $50 for custom vinyl lettering). The best part is, this mini ad will work 24/7 for many years, and the more you drive your vehicle the harder it will work for you.

This guerrilla marketing tactic consists of 3 components:

  1. Register a custom license plate that somehow relates to your business. In this example, MOTORGAL is an Ontario license plate owned by a car salesperson. This guerrilla marketing tactic works best if your whole company name can fit on an 8-character maximum allowed in Ontario (other jurisdictions may have different limitations), for example, if your business name is Miralco or Impeco, you should be fine.
  2. Only register your custom license plate if you can also register a matching .COM or other domain name. In case your business name is longer than 8 characters, for example Daniel Durst State Farm Insurance, you could use DDINSURE and register a .CA (Canadian) domain name. Once you pick a domain name, if it’s not your main domain, set up your new domain to simply forward to your main web site, so in this example Daniel would set up to forward to his web site.
  3. If you were able to register a custom plate and found a matching domain name, the final touch is to add the letters WWW. to the left of your custom car plate and then .COM to the right (if the .COM is taken, you can try a .CA or .BIZ, but ideally you should try to find an available .COM). Simply ask any local signage company to cut these letters for you from reflective vinyl. If your vehicle colour is dark (e.g. red, blue, green, etc.) use white vinyl, if your car’s colour is white or light-coloured, use dark blue (for Ontario plates) or simply match the colour of the letters on your licence plate.

Feel free to use this PDF file to cut letters for an Ontario plate. If your own plates use a different font, or size, please forward a template to me and I will add the file to this blog post, or provide a link to a file in the comment section below.

More Guerrilla Marketing ideas.

Posted in: Guerrilla Marketing, Off-line Marketing Ideas

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