iBizAcademy

Category: Email Marketing

  • Free Webinar: Grow Your Online Presence with Email Marketing + Social Media

    Email marketing is still the #1 communication channel, and combining the strength of email with social media marketing is a powerful combination. This free webinar was presented by Dean Levitt of Mad Mimi Email Marketing with folks from GroSocial. Mad Mimi is the easiest way to create, send, share and track email newsletters online. Mad…

  • Are You Spying on Your Email Subscribers?

    Does your Email service Provider (ESP) provide you with reports on your email campaigns? Do you track your email opens? Can you see who and when opened your emails, clicked on which links, unsubscribed from your list, reported it as spam, etc? If you answered yes, don’t you, at least sometimes, feel like you’re spying…

  • Book Review: List Building for Bloggers by Phil Hollows, CEO of FeedBlitz

    Subtitled Proven Email Strategies that Build your Audience, Increase Engagement and Grow your Income, this book is a must for every business blog owner. The author is Phil Hollows, the Founder and CEO of FeedBlitz, the email and social media marketing automation service. Hollows contends and I agree: Your email subscribers are your greatest fans.…

  • Email Marketing Basics: Don’t Use Your PC to Send Email “Blasts”

    You may have heard me speak or write about how email advertising still reigns in terms of return on investment (ROI), and you wanted to try making some money from your list of contacts. Please, don’t make the error of using your PC to send your email marketing messages! Same goes for using any web…

  • E-Newsletter Publishing Q & A: Increasing Sign-up Rates in Double Opt-in Lists

    Q: Adam from Manchester, U.K., sent in this note: “I am having a hard time figuring out how to deal with a high percentage of people who come to my web site, signup for my e-zine but never confirm their email address. Sometimes this is as high as 60% of total subscribers. Since I am…