Archive for Content Marketing

Repurpose and Reuse Your Blog Posts, Even Stale Ones!

content marketing with missinglettrI constantly find that I’m not dedicating enough time to my content marketing – promoting my blog posts across my social media channels. Too often I just forget entirely! As someone who blogs regularly, I’ve been looking for a tool that could help me with that.

Recently I’ve discovered a very elegant content marketing tool. I now use this awesome widget that pretty much takes care of all of that for me. Now, as soon as I publish a blog post, I receive an email to review a full 12 month social marketing campaign for that blog post. All I do is review the suggestions and make edits if I need to. Takes me about 5 minutes to review this automatically generated 9-touch campaign. My blog post is then marketed across all my different social channels for the next year – driving traffic back to my site.

Learn how to save time with smart automation

Missinglettr turns each of your blog posts into a year’s worth of social updates. It saves me a ton of manual labour and time, plus, since it’s automated, I can set it and forget it!

The friendly folks at Missinglettr are now hosting weekly webinars and I wanted to help you get in on the action.

These webinars will showcase how this tool can help your content marketing. They cover everything from why a drip marketing campaign is so important, right through to showing you step-by-step how to use the service to drive traffic back to your site. You can even ask any questions you might have.

Spaces tend to go quickly, so claim your spot here: Missinlettr.


Posted in: Blogging, Content Marketing, Facebook, Linkedin, Productivity, Social Media Marketing

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Content Ideas for Your Small Business Blog

content ideasWhen I teach my clients how to come up with content ideas for their small business blogs I always emphasize: Your business blog should be mainly about your business, but you can also publish an occasional post unrelated to your business.

Writing about your area of expertise should come easy and naturally because you’re writing about stuff you know lots about. Even so, you can get stuck for ideas so I suggest you write article ideas down as soon as you come up with them. Use Post-it notes, napkins or open a Word document, whatever works for you.

One thing you should always remember: write as if you’re telling a story to a friend, so use a casual tone, without big words, as a matter of fact, try to throw in non-business words like “stuff” and “cool.” You’re not writing your blog to impress your peers, but to establish yourself as a likable person who is also an expert in the field of (insert your expertise here).

The trick in making a small business blog successful is writing about your field of expertise but adding your own personal touch to the stories. I emphasize the word stories as compared to articles or blog posts.

Telling stories about your clients’ problems and how you solve them will not only bring out the you in your writing but will also make it easier for you to come up with content. Simply listen to your clients’ needs, problems, complaints, etc. and you’ll have an unlimited source of content ideas.

People love to relate to stories. If you can find a way to package your knowledge into interesting stories you will have no trouble getting your audience to get to know, like and trust you. And what better way to start a client-provider relationship!

photo credit: Unsplash via photopin license

Posted in: Blogging, Content Marketing

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