[audio+text] The Problem with Social Media: Linkedin to the Rescue

Free Linkedin TipsI think you pretty much know what social media is: we’re talking about sites such as Facebook, Twitter, and the more recent addition — Pinterest. The problem with Social Media is: there’s so much choice available to us, and if we don’t get the right recommendation and guidance on where to focus and concentrate our activity, we can get lost jumping from one web site to the next, producing zero results.

Listen to the audio recording with more tips
This is a 45 minute recording of a tele-seminar I did in 2012 with Cheryl Scoffield, the Follow up Queen.

Over the last 5 years I’ve tried using 3 completely different social media outlets: Facebook, Twitter and Linkedin.

I got onto Facebook very early on, as soon as that site hit the mainstream, used it for about a year or so, and then got scared off by privacy issues. Today I only use Facebook for personal stuff.

My romance with Twitter was even shorter. Although today I still use Twitter and have several accounts, my use of Twitter is very limited. To me using Twitter is a like crashing a party where everyone is talking to each other and I’m trying to make sense and join in a conversation.

Linkedin was and is a totally different experience. I started using this site back in early 2008, when my wife got laid off and I was helping her set up a home-based consulting business. Linkedin seemed like a logical choice then because it was – and still is – very much business-oriented.

After a year or so of actively using Linkedin I started seeing business results from my Linkedin activities.

If you can only select one site, then the social media outlet you really need to be on is Linkedin.

One of the reasons I like Linkedin is because it has a simple, single-minded goal: help you build business connections and in the process, help you generate quality leads and prospects who recognize you as the expert in your field.

The trouble with Linkedin, as with any new tool we’re not familiar with, most people don’t know how to use it properly, so they are struggling to make it work.

About 3 years ago I used Linkedin Polls application (now defunct) to ask Linkedin members one simple question: How much money have you made using Linkedin in the last year? The results were worst than I expected: 58% of respondents said they made nothing in new business.

I repeated the survey in Dec, 2011, with a bigger sample – over 400 respondents this time – but with similar results: 51% selected $0 as their answer.

There is a silver lining to this actually: 21% of respondents indicated that they have made more than $10,000 in the last year on Linkedin. So I think there’s great potential, people simply need to learn how to use Linkedin properly to start generating new business.

About two years ago I started hosting a live seminar series I call Linkedin to the Max. This is a half-day workshop where I spill the beans and reveal all my secrets on how I generate 20% of my income from Linkedin.

The 1st thing you need to do is complete your Linkedin profile, but the good news is, Linkedin will give you tips on what to do next to get to 100% profile completeness.

Once you’ve completed your profile with basic information, start looking at your current position or positions (many entrepreneurs will have multiple current positions or businesses – that’s OK) but also at your past positions.

Don’t use word like CEO or president alone, e.g. on my profile my current position is Marketing Mentor, Trainer, Speaker and Small Business Coach at iBizAcademy.com

If you do have an incorporated business you can use the title “president” but also describe what you do. Always think about keywords that are relevant to your business. (to find out more tips, listen to the audio, or my other blog posts)

Posted in: Linkedin, Social Media Marketing

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Search Engine Optimization – A Quick Guide for Web Site Owners

SEO search engine optimization chartWhat makes Google and other search engines, display some sites all the way at the top of the first page of search results listings, while other sites don’t even appear on page 57? The answer is: the best performing web sites have implemented Search Engine Optimization (or SEO).

Each search engine uses its own complex algorithm that takes into account dozens, or perhaps even hundreds of factors. Ever since we all started using search engines to find stuff online web site developers have been trying to figure out bits and pieces of the SEO puzzle. That on-going process is what search engine optimization is all about.

Every once in a while someone manages to reverse engineer Google to find a secret or two of what makes it work. When they find these golden nuggets, web designers and developers try to exploit the new SEO knowledge to ‘trick’ Google into giving their web sites top rankings.

If you could implement a few of these secrets on your web site that would translate into higher traffic to your site — free traffic at that — that can then be turned into new business — more clients or more customers.

When you do a web search on Google, and other search engines, they tend to display 10 organic listings by default, and most of us only bother to look down the first page. Most of us are satisfied by the results we get from page #1 of search results, but that also means that if your site is ranked at page 5 it will get significantly less traffic — if any at all.

In fact, the number of people who click through the listings diminishes rapidly as we move down the page. Google statistics show that 42% of searchers click the #1 listing on any given keyword search, 12% click on #2, only 8.5% on #3 and 6% on #4. This clearly illustrates the need to be on top of page one!

Search engine optimization consists of two sets of tactics: on-page optimization and off-page optimization.

What is on-page search engine optimization?

The purpose of on-page SEO is to make a web page as attractive to the search engines as possible. Nobody outside of Google knows for sure which factors are important at any one time, since these things are Google’s trade secrets, but some elements of a web page seem to count more than others:

For example, all the following elements should be present and should include the page’s focus keyword:

  • The title of the web page.
  • The URL of the page.
  • The page’s primary headline (as indicated in the HTML by the H1 tag).
  • The page’s META description.

The length of time your domain name has been registered for appears to matter, too.

In addition, the way the page content has been written seems to count more nowadays than it has in the past. For example, try to use words that are related to your page’s main focus keyword phrase. This is called latent semantic analysis.

For a keyword phrase that has little competition — few other web pages trying to get ranked for it — good on-page SEO can often be all you need to get a good results. However, in the real world most of the keywords we want to build pages around, and get traffic for, do have lots of competition.

That’s when off-page SEO becomes so very important.

What is off-page search engine optimization?

To understand how this works we have to go back to see what made it all happen for Sergey Brin and Larry Page who started Google in March 1996.

Their breakthrough was to realize that if web page ‘A’ on one site had a link on it to web page ‘B’ on another site, that link could be taken as a vote of confidence. So the more links that a page had pointing to it from other web sites, the more of an authority that page could be assumed to have.

These backlinks are still one of the main factors that drive off-page search engine optimization: generally speaking, the more backlinks you can get, the higher your pages will be ranked by Google and other search engines. For example, you can explore links to my own site by visiting this page.

Building backlinks to your pages is a relatively simple process, albeit somewhat time consuming. The trick is to find other so-called authority web sites that allow you to create links to you own site. One way to start building quality backlinks to your site is to do a Google search for one of your own keywords and see which sites are displayed in the so-called “organic” search results, and then visit those sites.

If the sites are blogs, you can regularly comment on their blog posts — make sure you say something constructive — while linking your business or name to your own web site.

You can read more on Search Engine Optimization on my blog, or call me for a free SEO assessment of your own web site. You can also download Google’s own Search Engine Optimization Starter Guide.

Posted in: Blogging, Search Engine Optimisation

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Free Webinar: Grow Your Online Presence with Email Marketing + Social Media

email marketing social webinarEmail marketing is still the #1 communication channel, and combining the strength of email with social media marketing is a powerful combination.

This free webinar was presented by Dean Levitt of Mad Mimi Email Marketing with folks from GroSocial.

Mad Mimi is the easiest way to create, send, share and track email newsletters online. Mad Mimi is for people who want email marketing to be simple. Every day, over 40 million emails are sent, shared and tracked using our delightful and powerful service.

Grosocial‘s easy-to-use interface and powerful widgets allow you to quickly build interactive Facebook pages. Create promotions, contests, newsletters, surveys and more, giving your fans reason to return often to your page and share it with their friends.

Posted in: Email Marketing, Social Media Marketing, Video

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Business Lunch, Networking and Keynote Presentation in Oakville

Business Lunch and NetworkingCome out to enjoy a great business lunch while networking with other like-minded business owners and managers from the Burlington, Hamilton and Oakville areas.

Bring your flyers, brochures and business cards. There is no cost for networking, you just have to pay for your own lunch approximately $15 per person.

Keynote speakers will address issues that impact your business on a daily basis*. Bring a business associate or friend with you. Newcomers welcome. Limited seating so please RSVP to confirm you’re coming.

When: Thursday, October 3, 2013 from 12:00 PM to 1:30 PM (EDT)


  • 12:00- 12:20 networking
  • 12:20 – 12:40 Each person gives a 1 min or less elevator speech on what they do
  • 12:40 – 1:00 Presentation
  • 1:00 – 1:30 networking

Venue: Hampton’s Restaurant, 754 Bronte Road, Oakville, Ontario, L6L 6R8

Free Bonus, just for attending:
Receive a complimentary copy of my 75-minute audio CD: Using Twitter for Business — simply bring a copy of this invitation to the event.

Hope to see you there!

Boris Mahovac R.G.D.
Small Business Marketing Coach, Web Developer and Speaker

photo credit: Old Shoe Woman via photopin cc

Posted in: Upcoming Events

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(infographic) Linkedin for Business: Are You Making Money Using Linkedin?

Are you using Linkedin for business? Are you a small business owner, or self-employed professional trying to generate sales using this business networking site to generate leads, and drive traffic to your web site or brick-and-mortar store?

According to this poll I conducted on Linkedin, 51% of respondents said they made no money using Linkedin.

I asked Linkedin members one simple question: “How much new business have you made on Linkedin in the last 12 months?” You can see the results of this poll by referring to the infographic below. The poll generated 419 votes, and 59 comments. In February 2008, I conducted my first poll asking this same question, and the results were very similar.

I have a feeling that a lot of people are invited to join Linkedin, so they create a profile, but then get stuck because they don’t understand how Linkedin works. Linkedin is just a tool, and it won’t work by itself, you have to learn how to use it.

First of all, you need to complete your profile. Linkedin will give you suggestions on what to do next, such as “add your photo” or “ask for a recommendation”. If you’re using Linkedin for business, don’t upload a logo of your business or company to your personal profile. Your Linkedin profile is for your personal information, so upload a recent photo of you. It doesn’t have to be a professional “head shot” as long as it clearly shows you.

Next, add all your current and past positions, even the ones you may think don’t relate to what you’re currently doing in business. Make sure you ask your current clients to recommend you.

If you’d like to learn more about using Linkedin for business, here are some additional tips and tactics:

Linkedin for Business infographic title=

Posted in: Linkedin, Social Media Marketing

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