Finally, once you have your products or services you’d like others to promote, and you have a system in place to track visitors, sales and affiliate commissions, you’re now ready to start promoting your affiliate program.
A good place to start is a list of your own clients or customers. If your clients promote your stuff, their credibility is going to be very high, since they’ve purchased from you, so they can talk from first-hand experience. You may even consider running a closed-door affiliate program by only allowing your clients/customers to be a part of it. A good example of such closed programs is Audio Acrobat (for recording and hosting audio and video online) and SendOutCards (to send automated postcards and greeting cards – the real ones, with a stamp and all).
Obviously, you’ll want to have your affiliate program featured on your web site and in your ezine for example.
In case you’re looking for products & services related to email marketing, you may want to join my own affiliate program, it pays up to 50% commission on products and 10% on services.
Promoting your affiliate program is like building a list: you can use the same tactics and strategies. Try visiting and contributing to online forums and blogs where your potential affiliate partners hang out. Write articles. Run a pay-per-click campaign. Contact people of influence you think may be interested in promoting your stuff. To get on their good books, buy their product or attend their seminars, then contact them by phone or send them an evaluation copy of your product by post.
Once you’ve recruited a bunch of interested affiliates, who have access to lists of thousands of people you may find that you don’t need to promote your affiliate program that much anymore as your affiliate partners may be just the ticket for your business’ success!