Month: July 2010
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Using Custom Postcards and Greeting Cards to Promote an Online Business
If you just built a new web site, or if you follow my advice — a business blog — you should announce it to everyone you know to attract them to visit. Although you can and should use opt-in email marketing systems to send an announcement to your contacts, I’d like to propose an “off-line”…
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E-Newsletter Publishing Q & A: Increasing Sign-up Rates in Double Opt-in Lists
Q: Adam from Manchester, U.K., sent in this note: “I am having a hard time figuring out how to deal with a high percentage of people who come to my web site, signup for my e-zine but never confirm their email address. Sometimes this is as high as 60% of total subscribers. Since I am…