If you just built a new web site, or if you follow my advice — a business blog — you should announce it to everyone you know to attract them to visit. Although you can and should use opt-in email marketing systems to send an announcement to your contacts, I’d like to propose an “off-line” marketing strategy as well: postcards or greeting cards!
If your budget allows it, I recommend sending postcards to your existing clients asking them to promote your new blog to their contacts. To create personalized postcards, or greeting cards, I use my SendOutCards system which costs me $0.62 + postage for a postcard with a custom design ($0.31 for a stock card).
The design can be an advert for your new blog, and then on the flip side (or inside of a greeting card) you can ask the recipient to give a unique URL to their contacts, e.g. NewBlog.com/Joe, etc. where Joe is the real name of your client.
Using a unique URL will allow you to track new visitors/signups, and then award the one client who sends the most traffic to your new blog. You need to give your clients an incentive to promote your new blog, say a chance to win an iPod or something, or something more expensive, depending on your business model.
Follow this link if you’re interested in the SendOutCards business opportunity. This can become a lucrative second income or a full-blown career, all depends on you.