Make Your Business Green: Buy Carbon Offsets

Cool DriveBack in April, just after Earth Day, I wrote about switching my house (and my biz) to Bullfrog Power, a green energy retailer. Now that the summer is finally delivering higher temperatures I feel much better turning on the A/C knowing that the electricity it uses comes from 100% renewable sources.

Recently, to reduce my family’s carbon footprint even further, I purchased offsets for our vehicle emissions, through the Cool Drive Pass program. We’re now almost carbon neutral – how about you?

Not all of our efforts should go towards reduction, though: As ezine publishers and email marketers, we want to grow our list of subscribers, not reduce it. Today’s article should provide some effective means of achieving your list-building goals.

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