Are you using Linkedin for business? Are you a small business owner, or self-employed professional trying to generate sales using this business networking site to generate leads, and drive traffic to your web site or brick-and-mortar store?
According to this poll I conducted on Linkedin, 51% of respondents said they made no money using Linkedin.
I asked Linkedin members one simple question: “How much new business have you made on Linkedin in the last 12 months?” You can see the results of this poll by referring to the infographic below. The poll generated 419 votes, and 59 comments. In February 2008, I conducted my first poll asking this same question, and the results were very similar.
I have a feeling that a lot of people are invited to join Linkedin, so they create a profile, but then get stuck because they don’t understand how Linkedin works. Linkedin is just a tool, and it won’t work by itself, you have to learn how to use it.
First of all, you need to complete your profile. Linkedin will give you suggestions on what to do next, such as “add your photo” or “ask for a recommendation”. If you’re using Linkedin for business, don’t upload a logo of your business or company to your personal profile. Your Linkedin profile is for your personal information, so upload a recent photo of you. It doesn’t have to be a professional “head shot” as long as it clearly shows you.
Next, add all your current and past positions, even the ones you may think don’t relate to what you’re currently doing in business. Make sure you ask your current clients to recommend you.
If you’d like to learn more about using Linkedin for business, here are some additional tips and tactics:
- Do You Want to Be Top 1% on LinkedIn? I Can Help You Get There!
- How to Receive Linkedin Recommendations on Your Company Page
- How to Use Linkedin to Get More Clients
- or simply follow this link for all blog posts in the Linkedin category