How to use Linkedin’s Companies Feature

Free Linkedin tipAre you using Linkedin’s relatively new feature called “Companies”?

You should create a Linkedin company page, even if you don’t have an incorporated business.

One of the advantages of having a company page on Linkedin is that you can create a services/products page, such as this one.

Once you’ve created a product page, you should invite your clients and contact on Linkedin to recommend your product or service.

This kind of recommendation is somewhat easier to get since all it takes is two clicks of a mouse, and writing a comment is optional, so your clients and contacts don’t have to spend time writing an endorsement.

Having a Linkedin company page also works well if you’re trying to separate your business from your own personal profile, and for building a brand.

To learn more about effective use of Linkedin for business, check out my Linkedin to the Max seminar. On this page you’ll also see how I use Linkedin’s feature to show how many recommendations my service page has received.

Posted in: Linkedin, Social Media Marketing

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8 Comments

  1. Erin October 5, 2011

    Thanks for the tip Boris.
    I wasn’t aware of the Companies feature.
    I’m going to look into it for sure!

    Erin

  2. 24/7 Toronto notary public October 6, 2011

    Very interesting product. Thanks for the info!

  3. Alan Hunter October 6, 2011

    Boris:

    Thanks for the tip. I know it is critical to get a presence established, and this yet another one of those ways. The company page is set up, and I am fired up over the potential for ways to drive traffic to the site, and business to my company. You and I will be talking again, for sure!

    Alan

  4. Boris Mahovac October 7, 2011

    Hi Erin, Rula, and Alan,

    Thank you for stopping by to comment, I’m happy to hear this tip was helpful.

    Boris

  5. Cheryl Scoffield, Follow Up Specialist November 7, 2011

    Hey Boris,

    I can always depend on you to offer useful tips and techniques for marketing my business online. Linkedin is vital for prospecting and online marketing. The recommendations gathered there have a hugh impact on establishing yourself as the go to expert in your marketplace and turning more leads into sales. To your success,

  6. Philip Wattis January 6, 2012

    Good article Boris. I have created a company page, and setup a product, but have not yet done much more with it other than that.

    Maybe I do now need to invite my contacts to take a look although I am worried that Linkedin might frown upon this as spamming. Any advice?

  7. Boris Mahovac January 11, 2012

    Hi Philip,

    You asked about what to do next, once you build a product page.

    Well, I’d recommend that you contact your existing clients who use this product/service to recommend it on Linkedin.

    You’re concerned about spam, but you shouldn’t be if you only contact your existing clients.

    When you log in to your Linkedin product page, click on the “Request Recommendations” link, then send a request to one person at a time, and make sure you modify the message to address the person by their 1st name, and possibly also referring to a detail in your relationship with them.

    This way they will feel special.

    Using the template below I’ve managed to get about 35% of people who attended my workshop to also recommend it on my product page.

  8. Philip Wattis January 12, 2012

    Hi Boris,

    Thanks for your tips and taking the time to respond, I will put them to good use.

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