Archive for Linkedin

[audio+text] The Problem with Social Media: Linkedin to the Rescue

Linkedin free tipsI think you pretty much know  what social media is: we’re talking about sites such as Facebook, Twitter, and the more recent addition — Pinterest. The problem with Social Media is: there’s so much choice available to us, and if we don’t get the right recommendation and guidance on where to focus and concentrate our activity, we can get lost jumping from one web site to the next, producing zero results.

Listen to the audio recording with more tips
This is a 45 minute recording of a tele-seminar I did in 2012 with Cheryl Scoffield, the Follow up Queen.

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Over the last 5 years I’ve tried using 3 completely different social media outlets: Facebook, Twitter and Linkedin.

I got onto Facebook very early on, as soon as that site hit the mainstream, used it for about a year or so, and then got scared off by privacy issues. Today I only use Facebook for personal stuff.

My romance with Twitter was even shorter. Although today I still use Twitter and have several accounts, my use of Twitter is very limited. To me using Twitter is a like crashing a party where everyone is talking to each other and I’m trying to make sense and join in a conversation.

Linkedin was and is a totally different experience. I started using this site back in early 2008, when my wife got laid off and I was helping her set up a home-based consulting business. Linkedin seemed like a logical choice then because it was – and still is – very much business-oriented.

After a year or so of actively using Linkedin I started seeing business results from my Linkedin activities.

If you can only select one site, then the social media outlet you really need to be on is Linkedin.

One of the reasons I like Linkedin is because it has a simple, single-minded goal: help you build business connections and in the process, help you generate quality leads and prospects who recognize you as the expert in your field.

The trouble with Linkedin, as with any new tool we’re not familiar with, most people don’t know how to use it properly, so they are struggling to make it work.

About 3 years ago I used Linkedin Polls application to ask Linkedin members one simple question: How much money have you made using Linkedin in the last year? The results were worst than I expected: 58% of respondents said they made nothing in new business.

I repeated the survey in Dec, 2011, with a bigger sample – over 400 respondents this time – but with similar results: 51% selected $0 as their answer.

There is a silver lining to this actually: 21% of respondents indicated that they have made more than $10,000 in the last year on Linkedin. So I think there’s great potential, people simply need to learn how to use Linkedin properly to start generating new business.

About two years ago I started hosting a live seminar series I call Linkedin to the Max. This is a half-day workshop where I spill the beans and reveal all my secrets on how I generate 20% of my income from Linkedin.

The 1st thing you need to do is complete your Linkedin profile, but the good news is, Linkedin will give you tips on what to do next to get to 100% profile completeness.

Once you’ve completed your profile with basic information, start looking at your current position or positions (many entrepreneurs will have multiple current positions or businesses – that’s OK) but also at your past positions.

Don’t use word like CEO or president alone, e.g. on my profile my current position is Marketing Mentor, Trainer, Speaker and Small Business Coach at iBizAcademy.com

If you do have an incorporated business you can use the title “president” but also describe what you do. Always think about keywords that are relevant to your business. (to find out more tips, listen to the audio)

Posted in: Linkedin, Social Media Marketing

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(infographic) Linkedin for Business: Are You Making Money Using Linkedin?

Are you using Linkedin for business? Are you a small business owner, or self-employed professional trying to generate sales using this business networking site to generate leads, and drive traffic to your web site or brick-and-mortar store?

According to this poll I conducted on Linkedin, 51% of respondents said they made no money using Linkedin.

I asked Linkedin members one simple question: “How much new business have you made on Linkedin in the last 12 months?” You can see the results of this poll by referring to the infographic below. The poll generated 419 votes, and 59 comments. In February 2008, I conducted my first poll asking this same question, and the results were very similar.

I have a feeling that a lot of people are invited to join Linkedin, so they create a profile, but then get stuck because they don’t understand how Linkedin works. Linkedin is just a tool, and it won’t work by itself, you have to learn how to use it.

First of all, you need to complete your profile. Linkedin will give you suggestions on what to do next, such as “add your photo” or “ask for a recommendation”. If you’re using Linkedin for business, don’t upload a logo of your business or company to your personal profile. Your Linkedin profile is for your personal information, so upload a recent photo of you. It doesn’t have to be a professional “head shot” as long as it clearly shows you.

Next, add all your current and past positions, even the ones you may think don’t relate to what you’re currently doing in business. Make sure you ask your current clients to recommend you.

If you’d like to learn more about using Linkedin for business, here are some additional tips and tactics:

Linkedin for Business infographic title=

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Do You Want to Be Top 1% on LinkedIn? I Can Help You Get There!

top 1 percent on LinkedinLinkedin, the social networking site for business owners and job seekers, recently celebrated a milestone: 200 million users world-wide.

Today I received this email from Linkedin announcing that my profile is in the top 1% most viewed in 2012.

I have been using Linkedin for business for several years, and have found a simple-to-follow formula that I teach to my one-on-one mentoring clients, and also to students who attend my live workshops.

One of the ways to succeed in generating new businesses using Linkedin is to create a winning profile page.

First, start by adding your current position(s). If you’re self-employed don’t use the title of CEO or President, but use a more descriptive phrase, such as “Social Media Marketing Consultant at iBizAcademy.” If your business is incorporated, and you are the president, then describe what you do, for example “President, in charge of Membership and Franchising.”

If you’re an entrepreneur, you likely have several businesses, so list them all as your current positions.

One word of advice: when you’re describing a position use relevant keywords you want to be found for. Do some keyword research using this free tool from Google. Once you receive a number of recommendations don’t change the description of a position. This is because you will have to approach all your contacts to re-confirm their recommendation.

Once you have your current positions listed approach all your most recent clients and ask them for a recommendation.

I can teach you, too, on how to use this social media outlet from lead generation to closing more deals.

  1. If you’re on a limited budget, you can start with my self-study audio CD and mp3, Linkedin: Social Networking for Professionals.
  2. Next step would be to attend one of my Linkedin to the Max! workshops.
  3. Please contact me if you’d like to arrange for one-on-one training sessions with me.

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How to Receive Linkedin Recommendations on Your Company Page

Free Linkedin tipSince September of 2010 I hosted 20+ sessions of my Linkedin to the Max! workshop, and one of the questions I hear every time is “how do I get a recommendation on Linkedin?”

Before answering that question here, I just want you to understand that there are two kinds of recommendations (or endorsements, as Linkedin sometimes calls them) that you can receive:

  • recommendations to you personally: these appear under your personal Linkedin profile, and
  • recommendations for your company’s products/services: these appear under your Linkedin company page services tab.

In my previous blog post I said it’s easier to receive an endorsement of your service or product then a recommendation on your personal profile, simply because of the mechanism Linkedin uses. Basically all it takes for someone to recommend your product is two clicks of a mouse.

Here’s an example of Linkedin recommendation I received recently for one of my services:

I found Boris’ seminar very informative and used some of his tips for how to optimize the usage of LinkedIn right away. I recommend Boris’ seminar highly to any Business owner who uses LinkedIn.

If you’re as fortunate as I am, you will notice that most people will actually take the time to write a few lines. If they don’t, Linkedin will simply list their name and insert “I recommend this product,” which is just fine, too. See this product page.

Three easy steps to get a Linkedin recommendation for your service or product:

  1. Create a service/product page using Linkedin tools at your disposal.
  2. While you’re looking at your product page, click the blue “Request recommendations” button. A message window will pop up. Select one of your contacts and send a request to that single contact only, so you can personalize the request — never send a mass message to multiple recipients.
  3. Here’s a template I use, feel free to modify it to your liking:
    Hi (first name), (make it personal)

    Thank you once again for attending my workshop. I hope it provided you with tips and tricks you can use to make Linkedin work for you as a lead generation tool. (be specific)

    TIP: (be helpful)
    I’d recommend that you expand the summary
    on your profile to 2-3 paragraphs. Remember,
    always be mindful of those keywords you want
    to be found for, so include them in your summary.

    May I ask you a QUICK favour? Can you recommend my workshop? (now ask)

    This will take you 1 minute or less, just a few clicks: (explain the process)

    1. Click the “View this product” button at the bottom of this message
    You will be taken to my product page in LinkedIn
    2. Click on the “Recommend” button

    That’s it.

    If you like you can add a comment as well, but that’s optional.

    (optional)
    Here’s what you said earlier:
    (copy and paste a few lines this contact may have sent you via email, or some other way)

    Thanks in advance!

    Cheers,

    signature

And finally, one more tip on how to make even better use of any recommendation you may receive on Linkedin: use the same recommendations and post them to your web site, just like I’m doing here on my testimonials page. For example, if you have a blog, you can create a quick blog post and publish it in the “Testimonials” category.

If you’d like to learn more on how to use Linkedin for business, subscribe to my blog, or if you live and work in the Greater Toronto Area consider driving to Burlington for the next session of my Linkedin to the Max! workshop

Posted in: Linkedin, Social Media Marketing

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How to use Linkedin’s Companies Feature

Free Linkedin tipAre you using Linkedin’s relatively new feature called “Companies”?

You should create a Linkedin company page, even if you don’t have an incorporated business.

One of the advantages of having a company page on Linkedin is that you can create a services/products page, such as this one.

Once you’ve created a product page, you should invite your clients and contact on Linkedin to recommend your product or service.

This kind of recommendation is somewhat easier to get since all it takes is two clicks of a mouse, and writing a comment is optional, so your clients and contacts don’t have to spend time writing an endorsement.

Having a Linkedin company page also works well if you’re trying to separate your business from your own personal profile, and for building a brand.

To learn more about effective use of Linkedin for business, check out my Linkedin to the Max seminar. On this page you’ll also see how I use Linkedin’s feature to show how many recommendations my service page has received.

Posted in: Linkedin, Social Media Marketing

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