Archive for Email Marketing

Free Webinar: Grow Your Online Presence with Email Marketing + Social Media

email marketing social webinarEmail marketing is still the #1 communication channel, and combining the strength of email with social media marketing is a powerful combination.

This free webinar was presented by Dean Levitt of Mad Mimi Email Marketing with folks from GroSocial.

Mad Mimi is the easiest way to create, send, share and track email newsletters online. Mad Mimi is for people who want email marketing to be simple. Every day, over 40 million emails are sent, shared and tracked using our delightful and powerful service.

Grosocial‘s easy-to-use interface and powerful widgets allow you to quickly build interactive Facebook pages. Create promotions, contests, newsletters, surveys and more, giving your fans reason to return often to your page and share it with their friends.

Posted in: Email Marketing, Social Media Marketing, Video

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Are You Spying on Your Email Subscribers?

no spamDoes your Email service Provider (ESP) provide you with reports on your email campaigns? Do you track your email opens? Can you see who and when opened your emails, clicked on which links, unsubscribed from your list, reported it as spam, etc?

If you answered yes, don’t you, at least sometimes, feel like you’re spying on your audience?

I’ve been on line for many years and I have yet to come across a privacy policy which says: “After you give us your name, email and permission to contact you, we will also be able to see when you open your email, at what time of day, how many links you clicked, etc. If you agree, please click here.”

If you saw a privacy policy like that, would you sign up? I didn’t think so.

Being CAN-SPAM compliant is one thing, but shouldn’t we go beyond compliance? We should make sure that we respect our subscribers’ privacy as much as possible. At the very least, try not to take advantage of the data you can gather from your ESP reports.

Here’s one possible abuse scenario: an email marketer sends out his/her campaign and closely monitors open rates. S/he then decides to call subscriber Mr. X because he opened his email, who is obviously at his work (you can make an assumption like that if the email address is J.Jones@CorporateSoundingDomain.com).

S/he proceeds to say: “Hey M. X, I just noticed you opened my email, clicked on a link and I thought I could offer some additional information about my products.

Bad idea, I hope you’ll agree.

Tracking is not all bad, actually it helps both our subscribers and us as email newsletter publishers. The data I’m talking about is “bounces,” or undeliverable emails. This gives us a list of email addresses to which our ESP has not been able to deliver emails. They may be obsolete email addresses, as when people move from one ISP to another, or, if they’re using company email, they have changed jobs. In case you’re not using double opt in, you subscribers might have entered a bad email either by accident or on purpose – just one more reason to use double opt in.

Mind you, not all ESPs are created equal; of the ones I have first-hand experience with, I like the detail reporting available from GetResponse, Aweber, and MadMimi.

Respect your subscriber’s privacy by going above the requirements of the law. There are other ways to keep track of your list, buy monitoring unsubscribes, for example.

Keep sending your e-newsletter out, it’s still one of the best way to reach out to your audience, with a very high return on investment.

P.S. If you enjoyed this post, then make sure you subscribe to my RSSRSS Feed

photo credit: hegarty_david via photopin cc

Posted in: Email Marketing

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Book Review: List Building for Bloggers by Phil Hollows, CEO of FeedBlitz

List Building for BloggersSubtitled Proven Email Strategies that Build your Audience, Increase Engagement and Grow your Income, this book is a must for every business blog owner.

The author is Phil Hollows, the Founder and CEO of FeedBlitz, the email and social media marketing automation service.

Hollows contends and I agree: Your email subscribers are your greatest fans. Unfortunately, for most blogs, they are also the most under-utilized business asset. With the tips and strategies on e-mail list building found in this book you will increase your blog’s page views, increase engagement and ultimately increase revenues generated by your blog.

Here are some highlights from the book:

  • Ten Power Tips to turn your blog into a rocking-socking, butt-kicking, inbox-busting, fully automated email marketing and subscriber retention system.
  • Three case studies so you can avoid the mistakes even the Big Guys make.
  • Easily actionable tips to grow both list quality and quantity.
  • Chapters on auto-responders so you can market while you sleep, custom fields for personalization, and how to avoid spam traps.
  • All in easy to understand plain English!

This isn’t just another 20-page e-book. Phil Hollows has condensed years of his own experience as a business blogger and email marketer into 24 chapters, over 160 pages of easy-to-understand plain English, so anyone can take advantage of these tips easily and quickly.

You can get the book directly from the author as an immediate download here.

And let’s end this with a quote by Seth Godin: Phil Hollows is a mensch, and a generous one. In this book, he’s sharing a ton. Stuff he learned the hard way. Ignore it at your peril.

This article describes the benefit of buying this book. I only recommend products and services I’ve used or tested myself. If you purchase this book via my link I will be compensated by the author.


Posted in: Blogging, Email Marketing

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Email Marketing Basics: Don’t Use Your PC to Send Email “Blasts”

You may have heard me speak or write about how email advertising still reigns in terms of return on investment (ROI), and you wanted to try making some money from your list of contacts. Please, don’t make the error of using your PC to send your email marketing messages! Same goes for using any web mail service, such as Gmail, Yahoo Mail, or MSN.

PC programs such as Outlook, Eudora, Apple Mail or online email services may be free to use, but they were not designed to send bulk email messages such as newsletters and e-flyers.

Most Internet Service Providers (ISP), and most online email services limit the number of recipients that you can use in any single email message. This means that, depending on the size of your list, it may take you several sends to complete the “blast”.

If you’re using your own email program to send your e-newsletter you don’t, for the most part, have no idea what happens to your beautiful creation once it leaves your computer. You don’t really know if your audience receives your messages, if they open them, if they click on any links that are included in the content, etc.

If you work in Canada, the US, or any country that has a modern “anti-spam” law, the easiest way to play by the rules of opt in email marketing is to use an Email Service Provider (ESP). All these companies do all day is send permission based email marketing messages on behalf of their clients.

Mad Mimi Email MarketingI highly recommend one such service: MadMimi. You can even use their service for free for as long as you have fewer than 100 email contacts. MadMimi’s email marketing software is an online service you pay for monthly based on the size of your list. For example, if you have 1,000 contacts your monthly cost will be only US$10. Their pricing is typically 20%-50% lower than their competition (such as iContact, Aweber, or GetResponse). Admittedly, these other services offer more features, but have a higher learning curve, or cost more, or both.

I’ve used about a dozen or so ESPs over the years, but have been recommending MadMimi for their superior customer service and extreme ease of use. If you’re able to use a computer so send regular emails, you’ll be up and running with MadMimi in minutes.

To learn more about email marketing best practises visit my Email Marketing Blog.

Posted in: Email Marketing

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E-Newsletter Publishing Q & A: Increasing Sign-up Rates in Double Opt-in Lists

Q: Adam from Manchester, U.K., sent in this note:

“I am having a hard time figuring out how to deal with a high percentage of people who come to my web site, signup for my e-zine but never confirm their email address. Sometimes this is as high as 60% of total subscribers. Since I am using the recommended double opt-in process, I don’t know what I can do to have most of my subscribers confirm their address.”

A: Actually, Adam is not alone in this. I have received messages from several subscribers that are experiencing the same problem.

Let’s first examine why this is happening. When I visited Adam’s web site, and subscribed to his e-newsletter I noticed that after clicking the submit button, I was taken to a generic web page, provided by his Email Service Provider (ESP). The page simply said “Thank you for subscribing.”

Please read the rest of this article on my email marketing consulting blog, or leave a comment or ask a question here.

Posted in: Email Marketing

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