Did you know that 50%+ of Internet traffic is now on MOBILE devices! Is your web site Mobile Friendly?
Test your web site here now: www.google.com/webmasters/tools/mobile-friendly/
When Apple introduced the iPhone in 2007 one of the most exciting new features was web browsing.
Today, at least 50% of all Internet traffic comes from mobile devices: phones, tablets…
It’s simple: if your web site fails the Google Mobile Friendly test, you could be losing at least 50% of your prospects.Contact me today to “mobile-ize” your web site! →
Boris Mahovac R.G.D.
Marketing Coach and Web Developer 905-844-4247
What is Google Apps?
Google Apps for Work is a cloud-based productivity suite that helps teams communicate, collaborate and get things done from anywhere and on any device. It’s simple to set up, use and manage, so your business can focus on what really matters.
Millions of organizations around the world count on Google Apps for professional email, file storage, video meetings, online calendars, document editing and more.
Here are some highlights:
Business email for your domain
Looking professional matters, and that means communicating as email@example.com. Gmail’s simple, powerful features help you build your brand while getting more done.
Access from any location or device
Check email, share files, edit documents, hold video meetings and more whether you’re at work, at home or in transit. You can pick up where you left off from a computer, tablet or phone.
Enterprise-level management tools
Robust admin settings give you total command over users, devices, security and more. Your data always belongs to you, and it goes with you if you switch solutions.
New Domain Name Extensions – Are You a .GURU or a .EXPERT? Consider Yourself .COOL, an Entrepreneur With a .VISON and in the .ZONE?
Or is your business about .PHOTOGRAPHY? Perhaps you’re a .FLORIST? Do you run a daycare .CENTER? The time is now to add a new Generic Top-Level Domain (gTLD) name to your business.
For the longest time in internet marketing, we were limited to a dozen or so non-coutry-specific domain names: .com .net .biz .edu .gov .tv .mobi .info and a few others. Recently the Internet Corporation For Assigned Names and Numbers (ICANN) has approved 131 new domain name extensions!
There are domains now for everyone – if you sell real estate there’s .HOUSE and .RENTALs, for health professionals there are .CLINIC and .CARE, for shutterbugs there are .PHOTOGRAPHY and .CAMERA.
With these new domain extensions you can create more paths to your web site, with a portfolio of keyword-rich domains, which is great for Search Engine Optimization and Search Engine Marketing.
As good as WordPress is “out of the box” it does lack the SEO component. This is where All-in-one-SEO-pack (and other similar plugins) come in. Basically, the plugin creates 3 new input fields for each page and each blog post: Title, Description and Keywords (and some check boxes, which can be ignored in most cases).
The title tag can generally be ignored, as it will default to the title of the blog post, however, in some situations you may want to fine tune the title tag, for example, if the blog post title is longer than 60 characters, as in this example from my blog:
Post title: Blog Search Engine Optimization: How to Do Keyword Research to Get the Most Google Juice
Title tag: Blog Search Engine Optimization: How to Do Keyword Research
Blog visitors will see the longer title (with the words “to Get the Most Google Juice”), however, the search engines will pick up the title tag, as to them the words “google juice” don’t mean much.
The description tag is very important. If you don’t create it yourself the search engines will show two lines of text they think are relevant. That’s why we have to enter a description (not longer than 150 characters).
The Description is like a little classified ad for your whole page/post, and because the description will be displayed to people when they search, it’s our opportunity to address them (our prospects) directly. That’s why it’s a good idea to somehow include a Call-to-action in the description.
The description should also include your focus keyword phrase.
The keywords tag can safely be ignored, because Google ignores it, but since other search engines still read that information, it doesn’t hurt to enter it. The key here is to enter only the keyword phrases that actually appear on the page, so no keyword stuffing — this bad SEO practice is one reason Google decided to ignore this tag.
Before you even start writing copy for your page or blog post, do some research using this free tool from Google (you will need to open a free AdWords account)
The SEO plugin works well with just the default settings, and each field has its own little pop-up help info.
You can also subscribe to the RSS feed on the topic of Search Engine Optimization