Archive for June, 2012

How to Receive Linkedin Recommendations on Your Company Page

Free Linkedin tipSince September of 2010 I hosted 20+ sessions of my Linkedin to the Max! workshop, and one of the questions I hear every time is “how do I get a recommendation on Linkedin?”

Before answering that question here, I just want you to understand that there are two kinds of recommendations (or endorsements, as Linkedin sometimes calls them) that you can receive:

  • recommendations to you personally: these appear under your personal Linkedin profile, and
  • recommendations for your company’s products/services: these appear under your Linkedin company page services tab.

In my previous blog post I said it’s easier to receive an endorsement of your service or product then a recommendation on your personal profile, simply because of the mechanism Linkedin uses. Basically all it takes for someone to recommend your product is two clicks of a mouse.

Here’s an example of Linkedin recommendation I received recently for one of my services:

I found Boris’ seminar very informative and used some of his tips for how to optimize the usage of LinkedIn right away. I recommend Boris’ seminar highly to any Business owner who uses LinkedIn.

If you’re as fortunate as I am, you will notice that most people will actually take the time to write a few lines. If they don’t, Linkedin will simply list their name and insert “I recommend this product,” which is just fine, too. See this product page.

Three easy steps to get a Linkedin recommendation for your service or product:

  1. Create a service/product page using Linkedin tools at your disposal.
  2. While you’re looking at your product page, click the blue “Request recommendations” button. A message window will pop up. Select one of your contacts and send a request to that single contact only, so you can personalize the request — never send a mass message to multiple recipients.
  3. Here’s a template I use, feel free to modify it to your liking:
    Hi (first name), (make it personal)

    Thank you once again for attending my workshop. I hope it provided you with tips and tricks you can use to make Linkedin work for you as a lead generation tool. (be specific)

    TIP: (be helpful)
    I’d recommend that you expand the summary
    on your profile to 2-3 paragraphs. Remember,
    always be mindful of those keywords you want
    to be found for, so include them in your summary.

    May I ask you a QUICK favour? Can you recommend my workshop? (now ask)

    This will take you 1 minute or less, just a few clicks: (explain the process)

    1. Click the “View this product” button at the bottom of this message
    You will be taken to my product page in LinkedIn
    2. Click on the “Recommend” button

    That’s it.

    If you like you can add a comment as well, but that’s optional.

    (optional)
    Here’s what you said earlier:
    (copy and paste a few lines this contact may have sent you via email, or some other way)

    Thanks in advance!

    Cheers,

    signature

And finally, one more tip on how to make even better use of any recommendation you may receive on Linkedin: use the same recommendations and post them to your web site, just like I’m doing here on my testimonials page. For example, if you have a blog, you can create a quick blog post and publish it in the “Testimonials” category.

If you’d like to learn more on how to use Linkedin for business, subscribe to my blog, or if you live and work in the Greater Toronto Area consider driving to Burlington for the next session of my Linkedin to the Max! workshop

Posted in: Linkedin, Social Media Marketing

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