Archive for December, 2011

Are You “Going Postal” This Holiday Season?

Holiday greeting cardI knew that title will intrigue you, please feel free to comment.

These days we rarely receive anything other than bills and junk mail in our mail boxes, so if you take the time to send a real greeting card to your clients, business partners and suppliers, you will stand out from the crowd.

Actually, it’s more like, you’ll be the only one there, no crowd :-)

I personally use an online service called SendOutCards, which gives me the flexibility of creating a greeting card campaign and then selecting a group of people to receive it. Groups such as: clients, suppliers, friends, family, etc.

SendOutCards prints, addresses, personalizes and sends real postcards, greeting cards, and gifts, etc. through the postal system. This is not an e-card service.

SOC also allows me to enclose a gift with my greeting card, such as Starbucks or Tim Hortons gift cards, books, cookies, etc.

I also had them digitize my own handwriting and signatures into a font, so my cards look like they were handwritten. How cool is that!

The system is getting better and better. Now they also offer printing of calendars, posters, even business cards.

Posted in: Appreciation Marketing, Off-line Marketing Ideas

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