When I teach my clients how to come up with content ideas for their small business blogs I always emphasize: Your business blog should be mainly about your business, but you can also publish an occasional post unrelated to your business.
Writing about your area of expertise should come easy and naturally because you’re writing about stuff you know lots about. Even so, you can get stuck for ideas so I suggest you write article ideas down as soon as you come up with them. Use Post-it notes, napkins or open a Word document, whatever works for you.
One thing you should always remember: write as if you’re telling a story to a friend, so use a casual tone, without big words, as a matter of fact, try to throw in non-business words like “stuff” and “cool.” You’re not writing your blog to impress your peers, but to establish yourself as a likable person who is also an expert in the field of (insert your expertise here).
The trick in making a small business blog successful is writing about your field of expertise but adding your own personal touch to the stories. I emphasize the word stories as compared to articles or blog posts.
Telling stories about your clients’ problems and how you solve them will not only bring out the you in your writing but will also make it easier for you to come up with content. Simply listen to your clients’ needs, problems, complaints, etc. and you’ll have an unlimited source of content ideas.
People love to relate to stories. If you can find a way to package your knowledge into interesting stories you will have no trouble getting your audience to get to know, like and trust you. And what better way to start a client-provider relationship!