"Cross-Pollinating" your Blog-subscription List with Your Ezine List

13
Jun

Should Your Mix Your Blog-Subscription List with Your Email List?

Email marketing permission policies are still a work in progress for many business owners trying to use this powerful marketing channel to get more clients or sell more products. Business blogging adds another layer of complexity to the matter.

I wrote an article on the subject of Cross-Pollinating Your Blog-Subscription List with Your Ezine List, over at my Email Marketing Blog, please check it out and add your comment, or add to the conversation here.

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2 Responses to “Should Your Mix Your Blog-Subscription List with Your Email List?”

Patsi Krakoff aka The Blog Squad June 14, 2009

I agree with you, Boris. You must be clear, very clear when you invite people to sign up for something about what it is they are agreeing to receive. Since these are two separate database systems, I wouldn’t mix them. Although I’d be sure to invite people on one list to sign up for the other. As you say, spam is in the eyes of the beholder and it’s nasty business being reported for spamming, even when you’re innocent. Why risk it? Be clear and be honest, people will love you for it.

Boris Mahovac - Your Ezine Coach June 14, 2009

Hi Patsi,

Thanks for stopping by and sharing your wisdom with my readers.

One strategy I will be implementing soon in my ezine is including a link to my blog’s RSS feed. This will expose my ezine subscribers to my blog and give them a handy link to get the blog updates quickly.