Archive for May, 2008

5 Reasons Why You Should Have a Blog

 

WordPress for Dummies

The word “blog” itself comes from “web log”, so “blog” for short. Ever since Google acquired Blogger in 2003, this medium has been on the rise. Today even companies such as General Motors run blogs. Here are five reasons why you should have a blog for your small business or professional practice:

  • Blogging builds credibility. As you get more and more into writing about your experiences on a particular topic, your readers come to realize that they can depend on your posts to provide useful information. This will establish you as an expert; as a consequence, more readers visit your site and more bloggers link to your blogs.
  • Business_Guide-to-BloggingSearch engines love blogs. Because blog pages change very frequently, are content-rich, and easy to index, search engines just love to gobble them up. For example, if you noticed that your web site search engine rankings are slipping, this is most likely because the contents of your web site hasn’t changed in a long while. Search engines love fresh, new content, and by its nature, blogs are the epitome of freshness. To make the most of this, host your blog on your own domain, and use WordPress, or a similar blog system to run it.
  • Blogging is simple. The simplest way to get a presence on the web is through blogging. If you can type and click a mouse, you can blog. It’s like having a virtual piece of paper and you just write your ideas, experiences, describe new products, and hope that the truth behind your articles comes out and entice your reader to also try your product. No knowledge of HTML is necessary, but will certainly come in handy to get some of the more advanced features set up.
  • Blogging is authentic. In this day and age where advertising saturates our lives, we question the credibility of promoters’ claims. However, in blogs, real people share their real-life experiences, untainted by paid advertising. Reading blogs about first-hand product use is like talking to people about their first-hand experience.
  • Blogging costs nothing. You don’t need to have any software, buy web hosting, register a domain, like you do for your web site. Any opportunity get something for free is definitely a bonus, especially to businesses that are starting up. You can start blogging for free at WordPress.com, although, to get the most benefit from your blog I recommend hosting your own WordPress-based blog.

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Are You Blogging Yet?

WordPress for DummiesDo you have a blog? A few days ago I started playing with WordPress for my blog. For weeks I’ve been trying to figure out which technology would be best, and have settled on WordPress for two main reasons:

  1. It allows me to create “static” pages, so I can have a site that looks like a regular web site, with menus such as “About,” “Products,” “Services,” and so on, and at the same time have a blog going.
    and,
  2. Second, I prefer to install the WP software on my own server, rather than use the hosted version of WP (i.e. WordPress.com) or other software, such as Blogger or TypePad, because it’s better for Search Engine Optimization. All the pages are sitting on my server/domain and are being indexed here, not at some blog hosting company.

Once word of advice, from my own experience: If you’re looking to save a few bucks and opt for a free blog, I wouldn’t recommend Blogger. Although it’s a good platform and all that, and being owned by Google can’t hurt these days, what I don’t like about it is the feature they have at the top of each blog, which is a link to “Next blog”: a few times I tried clicking it I ended up on blogs that I wouldn’t want my kids to see, if you know what I mean.

If you have a web site, consider re-doing it using WordPress, then you can enjoy the best of both worlds – and Google and other search engines will just love it so much more!

 

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Reluctantly into Entrepreneurism

 

PhotoRetouchingProThings have been a bit crazy here at YourEzineCoach.com since my wife reluctantly decided to try on the entrepreneurial hat for size. We now share “my” office and I can tell you, it’s working out quite nicely – better than I expected, to be frank :-)

After less than 3 months since the decision was made to start up her own business, work is now coming in regularly. I might even say she’s my lates success story! That’s because we used email marketing to get her business off the ground.

I have to say that my wife turned out the be one of my toughest clients. Not in the sense that she was difficult, but because she a reluctant entrepreneur. Although I keep telling her it sure beats working, it’s hard to let go of the perceived job security that 20+ years of corporate career brings.

In case you’re interested in professional digital photo retouching, or know of a professional photographer who might be looking for a virtual digital assistant take a look at her site PhotoRetouchingPro.com

 

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