Archive for August, 2007

Family Fun at Ontario Place

Ontario PlaceLast Saturday my wife and I took the kids to Ontario Place, Toronto. It was a rainy day, but that didn’t stop us from having some fun.

Too bad it didn’t rain in Greece, where lives are being lost to wild fires. Please consider contacting your local Red Cross or similar organization to help with relief.

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Email List-Building Off Line Using Classified and Display Ads

This is an off line method of building your list, but you will be driving traffic to your web site, where your prospects can sign up. You will achieve best results if you can find a newspaper or magazine whose readership is your target market. For example, if you were a matchmaker you could place a classified ad in the “Personals” section of your local newspaper.

Bonus tip: Start small (i.e. cheap) to polish your ad, then work up to display ads which are more expensive.

Make sure you track the effectiveness of each of these marketing techniques. I recommend you use ad-tracking software, which allows you to assign a unique “ID” to each article, listing, or classified ad. This way you will be able to track your subscribers, see where they are coming from, how many are converting to clients, etc. This kind of information can help you eliminate marketing strategies that do not work, so that you can concentrate on the ones that do.

If you’d like to add ad-tracking features to your existing Email System Provider, I recommend HyperTracker.

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Email List-Building: Co-Registration

With co-registration, you advertise your ezine along one or more other advertisers. A prospect can then sign up for one or more ezines at the same time.

You can set this up as a joint venture (free) with one or more ezine publishers or use a co-registration service (paid).

If you go the JV route, you will have to set up a custom script on your own web server, and your JV partners would do the same. There are many options available to you, simply search the web, or have your web master set it up.

If you’re not technically inclined, or do not have the time to look for JV partners, I recommend you use a co-reg service. In a day or two you can add hundreds of new subscribers to your list!

Simply put, you sign up with a service provider who then places your ezine ad on their web site. You sign up to buy a certain number of subscribers. I use ListBuilder and GetSubscribers (the latter only works with GetResponse, a highly-recommended Auto-Responder and Email Service Provider).

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Email List-Building: Submit Your Ezine to Ezine Directories

There are a number of these services available on the net, the one I recommend is New-List.com (free). These directories will show your ezine description or ad to anyone looking for information on a given subject.

Another good spot to look is DirectoryOfEzines.com (fee-based).

For one thing, submitting your ezine to ezine directories will create links back to your web site or blog. It will also generate traffic of highly qualified prospects who are very likely to be interested in what you have to offer. At the very least they will sign up to receive your e-newsletter, and from there it’s up to you to convert them to paying customers or clients.

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Back from the Beach!

on-the-beach.jpgJust returned from a week-long vacation! At least once a year we visit Ted and Irene’s Birch View B&B, near Lion’s Head, smack in the middle of Bruce Peninsula (Ontario). This elderly couple make us feel like family.

The kids and our dog had a blast on the sandy beaches of Lake Huron. In a couple of years we’ll be able to venture to the other side of the peninsula, where the colder, deeper waters of Georgian Bay beckon with their majestic beauty. OK, I got carried away a bit here, but it’s a really gorgeous place :-)

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