Archive for April, 2007

Doing Our Bit in Saving the Planet – Earth Day 2007

EarthSo, what have you done for the good old Earth, lately? I am referring to Earth Day, April 22, of course.

I’ve been an environmentally conscious earthling for years. My wife even calls me “David Suzuki” (in reference to the famous Canadian environmentalist). I recycle religiously, turn off my car’s engine every chance I get, use compact fluorescent light-bulbs (CFLs), etc. Even so, I must admit I was falling behind on my eco-education, being busy running a business and a household with my wife, two kids, plus a dog and a cat.

Recently, after months of waiting for Al Gore’s “An Inconvenient Truth” DVD from the local library, I was really shocked by what I learned watching it. If you haven’t seen this documentary yet, please borrow it today (notice I didn’t say buy it). Then do something about global warming, now.

Last Sunday I learned about BullfrogPower, a green electricity retailer operating in Ontario. They now supply my home with power that comes 100% from renewable sources, such as wind and hydro.

What has this got to do with ezine publishing, you may ask? Well, nothing and everything. If we don’t fix our polluting ways – quickly – weather we publish an ezine or not will be irrelevant, because there will be no economy. Perhaps not in my lifetime, but in my kids’ lifetime for sure.

Also, you can always reduce, repurpose and recycle in your newsletter as well: reduce the amount of hype; repurpose articles you wrote, by publishing them together in an e-book; recycle an article you wrote two years ago in your next issue, if it still reads fresh and appropriate.

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